Applying an antibiotic ointment just now to a burn on my abdomen that scabbed over, broke open, and started to bleed profusely (yeah, ouch), I was reminded of a Neosporin TV ad from some (many) years ago.  It showed a woman’s index finger, apparently the same finger, on each side of the screen.  There was a similar cut on the fingers in both frames: on the left, it was almost healed, and on the right, it was infected.  The voiceover or caption said something like “after five days, the cut with the Neosporin healed much more quickly.”

OK, so, a couple of options.  One is that they faked it: that the cuts were clever bits of makeup, and, therefore, clever bits of lying.  But otherwise?  Think about the call sent out to talent agents, which would have to be something like this:

Needed: Adult female hand model.  We will cut the model’s finger, apply an ointment, then photograph it five days later.  We will wait for the wound to completely heal, then we will cut the model’s finger again, apply no ointment, allow it to get infected, and then photograph that wound.

What was going on?

Wed, 19 Aug 2009 00:08:06 +0000
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