Lose. Lose. Lose.

Aaargh.  Lose.  LOSE.  LOSE.  The damn word is spelled LOSE.  That word that means “misplace”, or “become deprived of”, or “fail to win”?  LOSE.  L – O – S – E.  I know it has an “oo” sound in it, but it’s not that hard to remember the exception.  Why can so few people spell this word?  It’s four little letters.